Ad Posting And Salesforce CRM

Business Situation

The client is broadcasting and publishing events in the World Wide Web. They have quite large client base in UK, USA, Australia and all major English-speaking countries. Presently, the company posts around 1000+ events per month. The company is also aggressively working to tap the market place of non-English speaking countries as well and developing multi-lingual software solution for that purpose.

Challenges

The client has partnered with MG Tathya Solutions to handle their complete production process, which include
a) Broadcasting,
b) Quality Control and
c) Client Reporting.
After partnering with MGTS, the operation cost of the company has been reduced to 1/3 and they are now able to fully concentrate on market expansion without bothering about operational capacity.

Solutions

1) The event/conference organizers submit events to broadcast and purchase one of the client's many broadcasting products or policies.
2) Then the client allots a unique number to each event and submits them to MGTS for submission.
3) Given below various categories of events as classified by the client

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4) There are total 300+ channels or websites, where events are submitted.
5) All the events are not submitted in all the channels, and that depends upon product type subscribed by their client.
6) MGTS staff members submit events into various channels through a web-based application so that each submission can be tracked, and MIS can be generated. Also, the number of clicks on the events postings in various channels can be tracked.
7) The following information in relation to an event are generally posted:

TABLE

8) Different channels have different interfaces and rules for posting events. MGTS have prepared detailed documentation or work-instructions for posting into various channels.
9) MGTS project team members are trained accordingly.
10) MGTS maintains three categories of staff members:

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